SoundsGood Auto has provided clients in the Vancouver, British Columbia, area with premium car audio, convenience and safety solutions since January 2005. From the beginning, its focus has been on delivering world-class solutions that start with obtaining an understanding of the client’s goals. Where many stores are happy to sell a client the product they ask about, the SoundsGood team takes customer service to the next level with a thorough one-on-one consultation. The goal of this process is to ensure that the solution they offer delivers the features, performance, experience and value the client wants.
World-Class Facilities Ensure Efficiency
Owner Keith McCumber told us that he started with a small showroom and installation area in a somewhat hidden industrial plaza. Over the years, the store moved to a busy main street in Coquitlam. The once-simple concept has evolved to more than 4,500 square feet of space at this location. The 1,400-square-foot showroom is equipped with fully interactive displays. Clients can test their smartphones on a radio or listen to speaker options before making a purchase. Lighting, radar and Bluetooth solutions and much more are also available to touch and experience.
In 2021, McCumber had the chance to purchase a competitor’s store in Burnaby. He jumped on the opportunity and persuaded several of the staff members to become a part of his team. He has equipped that 3,300-square-foot location with similar interactive displays to ensure that clients are comfortable with their purchase options.
McCumber mentioned that both SoundsGood stores are set up to take potential clients on a tour of the facility. From the showroom, he or a member of his staff can show them the fabrication area and the installation bays. Going behind the scenes builds trust in the company’s solutions.
The fabrication areas in each store are roughly 450 square feet. Each is equipped with a large table saw, multiple router lifts, an upholstery area and dedicated sanding/finishing space with integrated dust collection. In addition, SoundsGood recently invested in a laser to fabricate intricate components for custom installations.
Product Training Delivers Unbeatable Results
McCumber tells us that he hand-selects his team members, and he bases his hiring decisions primarily on a person’s potential. Everyone at the stores is passionate about car audio. They have aftermarket systems in their cars and trucks and they genuinely enjoy working in the mobile enhancement industry. The company’s core values are Reputation, Transparency and Family. These guiding principles apply to interactions with clients and among staff members as well.
Behind the scenes, McCumber puts a huge focus on education. Ongoing and frequent product, installation and customer service training is key to SoundsGood Auto’s success. Just as Olympians dedicate hundreds or thousands of hours a year to perfecting their skills, staff members attend training sessions that allow them to deliver better solutions to their clients. Everyone in the company dedicates themselves to understanding the features and benefits of the products they sell, and how best to integrate those options into a client’s car, truck, SUV, RV, boat, bus or motorcycle. SoundsGood occasionally invites staff from other shops in the area over for manufacturer training sessions. This may seem counterintuitive, but in truth, it elevates the entire mobile enhancement industry. Many staff members also attend training at industry events and facilities across North America each year to learn new skills and processes.
All About Sound
SoundsGood credits much of its success to a focus on delivering reliable solutions that sound amazing. The brands carried are based on performance, value, reliability and warranty. As an example, McCumber pointed out that Kenwood radios “just work. They have every feature a client could ever need.” SoundsGood also sells Sony, Pioneer and Clarion source units. For amplifiers, it offers ARC Audio, AudioControl, Audison, Focal, Gladen, JL Audio, Mosconi and MTX. Subwoofers from ARC Audio, Audiofrog, Audiomobile, Audison, Focal, JL Audio and MTX are well stocked at each store.
For speakers, Audiofrog, Audison, Focal and JL Audio are at the top of the SoundsGood list and available to audition. Integrating a properly configured and calibrated digital signal processor into its clients’ audio systems is one of SoundsGood Auto’s specialties. They use ARC Audio, AudioControl, JL Audio and Mosconi hardware for these applications. Remote car starters and security systems are from Compustar. K40 radar detectors and laser defense solutions help prevent speeding tickets for those with a lead right foot. Last but certainly not least, accessories and supporting brands like iDatalink, NAV-TV, Wavtech, Crux, Rydeen, iConnects and Rostra help them to deliver solutions that work as though the vehicle manufacturers created them.
Marketing Helps Tell the Story
McCumber and the SoundsGood Auto team have a unique approach to marketing their solutions. They do everything from videos on social media to large sound-off events at their Coquitlam store for clients and like-minded enthusiasts. Social media is a big part of their work, and they try to share content on a regular basis to educate and inform potential clients about their products and services.
If you live in the Vancouver area and are shopping for audio, convenience or safety upgrades for your car, truck or motorcycle, drop by SoundsGood Auto in Coquitlam or Burnaby. You can learn more about the company by visiting its website, and be sure to follow them on Facebook, Instagram and YouTube.