When North American consumers seek high-quality dash cam solutions, Thinkware often tops their list. The brand has emerged as a global leader in the dash cam industry, thanks to its commitment to creating innovative, high-performing, and reliable vehicle monitoring and security products.
Thinkware History
Founded in 1997, Thinkware initially focused on portable and in-vehicle GPS-based navigation solutions. Their first product hit the market in 2000. The company developed 2D and 3D navigation software and hardware under the iNavi and Think NAVI names.
By 2010, Thinkware had entered the dash cam market, officially launching the Thinkware Dash Cam brand in 2014. Their expertise quickly led to partnerships as an Original Equipment supplier for brands such as Mercedes-Benz, Volvo, Renault, BMW, Hyundai, GM, and Ford.
Thinkware designs and manufactures its products in-house, which ensures complete process control and results in higher-quality products. Since starting in South Korea, the unofficial home of premium dash cam companies, Thinkware has continually upgraded its manufacturing resources and now produces nearly 200,000 units per month.
Retail Success and Market Penetration
Thinkware’s retail business has been a cornerstone of its success, particularly in North America, where it has established itself as a leading brand in the dash cam market. Since entering this market in 2012, Thinkware has forged strong partnerships with major retail chains, including Best Buy in the United States and Canada, as well as hundreds of 12V specialty mobile enhancement retailers.
These partnerships have significantly enhanced Thinkware’s brand visibility and regional market share. Consequently, Thinkware has built a strong brand reputation and customer loyalty, especially in Canada, where it is considered a household name in vehicle safety technology.
Thinkware products have garnered praise in the form of CES Innovation Award, Red Dot Winner, and IF Design Awards.
Technological Innovation and Product Portfolio
Thinkware’s dedication to innovation is evident in its extensive product portfolio, which includes a wide range of dash cams and related accessories. The company’s dash cams are renowned for advanced features such as Super Night Vision 4.0, Advanced Driver Assistance Systems (ADAS), and radar-based parking surveillance modes. These technologies enhance driver safety and ensure vehicle protection, even when parked.
One of Thinkware’s flagship products, the U3000 dash cam, exemplifies the company’s technological prowess. This 4K UHD dash cam includes Super Night Vision 4.0, Energy Saving Radar Parking Mode, and Thinkware Connected connectivity. Features like Wide Dynamic Range, Smart Auto Exposure, and Dewarping Video Technology capture every detail with exceptional clarity. As a result, the Thinkware U3000 has earned widespread praise from consumers and industry experts for its outstanding performance and reliability, making it a top choice for premium vehicle surveillance.
Thinkware also leads in dash camera accessories, including the MB-100 multiplexer box. This product allows installers to feed signals from four external Thinkware cameras into the MB-100, combining the video feeds into a single stream that can be monitored via a dash cam like the Q200 or Q850. This setup enables users to record up to five channels, covering the front, back, and sides of the vehicle, as well as the interior, all with a single dash cam solution.
Thinkware’s iVolt external battery packs are particularly popular for those who leave their vehicles parked for extended periods. The iVolt Xtra, for example, has enough capacity to run an efficient camera like the U3000 in parking mode for nearly 1,000 hours or about 40 days. This upgrade also eliminates the stress on the vehicle’s battery.
Thinkware Broadens Market Reach
Expanding beyond the dash cam market, Thinkware has also explored other areas to leverage its expertise. For instance, the Kalt Win Activ Smart Window Tint turns opaque at the touch of a button. Additionally, their SNAP-G action cameras include a gimbal for stable and clear 4K video recording, making them ideal for vlogging or capturing footage while on the go.
North American Dash Cam Leader
If you’re in the market for a high-quality dash cam for your car, truck, or SUV, visit a local specialty mobile enhancement retailer and ask about the solutions available from Thinkware. You can learn more about their products by visiting their website. Find an authorized Thinkware retailer near you using their online locator tool. Also, be sure to follow them on Facebook, Instagram, TikTok, and YouTube.
