Showcasing the Best in the Mobile Enhancement Industry
When you go shopping for an item, how do you know if the product is worth the price listed? Have you ever heard the term “price marketing”? It’s a term that I started using a few years back, and the concept isn’t new. Here’s what price marketing means: Two companies have similar products and intend to sell them through the same retailers. Even with similar manufacturing and Read more
Nobody will deny that the Apple iPod is single-handedly responsible for a massive shift in the portability of music. Sure, the Walkman and Discman were important components in the history of portable media players, but those technologies supported existing music formats in the form of cassettes and compact discs. The iPod embraced digital media file formats, and though Apple Read more
In 1982, Michael Knight was able to talk to his 1982 Pontiac Firebird and ask it for navigation directions. Of course, watching “Knight Rider” meant that we understood that KITT was make-believe. Fast-forward 35 years, and talking to our vehicles is now a reality, thanks to our smartphone.The modern smartphone, be it an iPhone or a device running the Android operating Read more
On Sept. 17, 2018, Apple launched iOS12 – its latest update to the operating system behind its venerable iPhone and iPad devices. Aside from security updates, performance enhancements and battery life improvements, Apple has added support for third-party applications to CarPlay. Users of factory-installed and aftermarket multimedia receivers that support CarPlay will now be Read more
Apple CarPlay and Android Auto smartphone integration systems are extremely popular features found in aftermarket source units from all the key brands. The technology behind CarPlay and Android Auto continue to evolve, and in the summer of 2017, the aftermarket industry saw the introduction of wireless CarPlay connectivity. Android followed suit in 2018 with a comparable Read more
Sony has been steadily increasing its share of the head unit market with the introduction of feature-packed solutions that continue to give consumers the connectivity and source options they want. The latest addition to Sony’s source unit offerings is the XAV-AX5000, a 6.95-inch multimedia receiver with Apple CarPlay, Android Auto and Bluetooth. The XAV-AX5000 is the first Read more
If you are like most people, you may think that your local car stereo shop specializes in custom audio systems, speaker replacements and, if they have marketed themselves well, remote car starter installations. The reality is, many mobile enhancement retailers offer a variety of automotive enhancement services that extend well beyond audio system sales and service. Let’s have a Read more
Enthusiasts have been trying to find ways to bring their music into their cars for more than 100 years. What started with a phonograph in the back seat or strapped to the fender of a horseless carriage has evolved to Internet-connected computers with voice recognition systems that allow us to communicate with friends and play source music from the ever-miraculous cloud. In Read more
So, you need a pickup truck for work, play and going out on the town. There are choices from all the major manufacturers, but Ford makes a really good case with the F-150 for why they should get your hard-earned dollars. And dollars you will spend on the luxury pickup segment. All manufacturers will allow you to crest $60K with their fully-loaded half-ton pickup trucks. What Read more
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