Showcasing the Best in the Mobile Enhancement Industry
If you are looking for a multimedia receiver for your car or truck with a bright, clear screen and Apple CarPlay smartphone integration, then you’ll want to check out the Sony XAV-AX1000. Equipped with a 6.2-inch, touch-sensitive display and rotary volume control on the front panel, the XAV-AX1000 looks great while being easy and intuitive to operate. Let’s take a close look at Read more
One of the most recent source unit introductions from Sony Car Audio is the XAV-AX210SXM DVD receiver. This multimedia receiver features a 6.4-inch touchscreen with Apple CarPlay and Android Auto smartphone integration. It’s the first Sony product to include iDatalink Maestro compatibility. Let’s look at the features of this high-value source unit and explain how Maestro Read more
The next topic in our look at car audio amplifier specifications is input sensitivity. This specification is easy to understand but is important to choose an amp that will work with the system your local car stereo shop has designed. In the simplest of terms, the sensitivity specification determines how much voltage is required on the input of the amplifier for it to produce Read more
Extreme Audio is a two-store mobile enhancement retailer located in the Richmond, Virginia, area. Mike Bartells opened Extreme Audio in 1999 after recognizing a limited future with his previous employer. With a goal of remaining in the industry for the long haul, Mike took a calculated chance on starting his own business. Within two years, Extreme Audio moved into the Read more
Though I’ve spent very little time as a sales rep, I’ve been to more than 100 car stereo shops across North America. These visits varied from display board repair adventures and product training for my former employer to DSP tuning and audio integration training over the past few years. I’ve seen some of the fanciest stores in the land and hung out in what would be described as Read more
Service providers and technicians in many industries have certifications to acknowledge they have obtained continuing education or verified expertise in one or more areas. The Mobile Electronics Certified Professionals (MECP) program is the only certification program that certifies professional technicians on the installation, integration and diagnosis of aftermarket vehicle Read more
Years ago, upgrading your car stereo meant buying a new radio that would play MP3 files or that included Bluetooth hands-free calling and audio streaming. As automobile manufacturers have increased their interest in providing advanced infotainment features, the aftermarket head unit industry has evolved away from conventional single- and double-DIN radios with segmented Read more
When you go shopping for an item, how do you know if the product is worth the price listed? Have you ever heard the term “price marketing”? It’s a term that I started using a few years back, and the concept isn’t new. Here’s what price marketing means: Two companies have similar products and intend to sell them through the same retailers. Even with similar manufacturing and Read more
Nobody will deny that the Apple iPod is single-handedly responsible for a massive shift in the portability of music. Sure, the Walkman and Discman were important components in the history of portable media players, but those technologies supported existing music formats in the form of cassettes and compact discs. The iPod embraced digital media file formats, and though Apple Read more
